Graphic Design & Marketing
CMG has produced a volume of high-quality branding and marketing materials, from the smallest imprint item to multipage brochures to large banners, all displaying custom-designed client and conference logos that build a recognizable brand, and attract members and conference attendees. We pride ourselves on producing these materials economically, leveraging alliances to expand our clients' promotional audience, and developing creative formats for cost-effective distribution. Please see our portfolio for a few examples.
CMG develops a marketing plan specific to the needs and budget of each client, which can encompass use of an income-producing annual conference or training event to raise your association's profile among prospective members and colleague organizations. We are skilled in attaining commercial and institutional support, and in obtaining endorsements from organizations and leaders that are well-respected amongst target markets. We place advertisements strategically and, through our state of the art technology, target e-mail and web-based communications to reach appropriate audiences. We negotiate reciprocal marketing agreements to control costs, and are inventive in cross-promoting products and services. We exhibit at the meetings of colleague organizations and trade shows to reach the audience best suited for attracting conference registrants, exhibitors and new members.