Case Studies

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Creating a Memorably Unique Conference Event

The Challenge

What do you do when you get a unique request from a VIP or committee for an event at your annual meeting? Traditionally, the President of our largest client gives a speech at the Annual Meeting Opening Plenary that outlines plans for the coming year. In 2002, the President, who happened to raise llamas in addition to her consultancy business, adopted a theme that the year would be a llama trek. To kick off the theme, she wanted to bring llamas from Mt. Hood, Washington, to the meeting in Albuquerque, New Mexico.

The Solution

Although we could not manage the cost or risk to transport a llama that far, we were able to locate local llamas and negotiate with the convention center to allow their presence in the auditorium during the plenary. The llamas were a big hit with the attendees, many of whom wanted their picture taken with the animals. CMG staff’s flexibility and creative problem-solving made this unique attendee experience possible. Later in the year, we were able to continue the trek by siting the annual Board meeting near another llama farm.

We recognize that conference programs must be of the very highest quality because of the planning invested, budgetary significance and importance to an association's public image. Although we cannot guarantee the quality of the abstracts received, we can offer unique events that draw attendees year after year. Whether arranging for special visitors, off-site visits to area attractions or live animals, CMG is up to the challenge of creating memorable events.